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Show Report RBW 2002
Russia Building Week 2002 was opened by the President of the Russian Chamber of Commerce, former Prime Minister of Russia, Mr E. Primakov, the 1st Deputy Chairman of the State Committee for Construction, Architecture and Housing Policy, Mr S. Kruglik and the President of ITE Moscow LLC, Mr A. Bernstein.
Russia Building Week is officially supported by the State Committee for Construction, Architecture and Housing Policy as well as Russia's Union of Architects. The show was visited by official delegations from the German, French and Spanish embassies; and trade organisations, such as the State Office for Housing and Urban Development of Poland, the Turkish National Home & Industrial Textile Association, the Association of the German Trade Fair Industry (AUMA) and the German Office for Foreign Trade (BFAI). The US Commercial Services in Moscow had an information stand.
Russia Building Week incorporates 9 shows: in Expocentre there are Batimat Mosbuild, HardWare, Heat*Vent, Ceramic & Stone, Santechnika, Garden Russia, Interiors Moscow and Decotex Moscow. Windows & Doors are hosted by Olympyisky Sports Complex.
The Visitors
- 85% of visitors described RBW 2002 as good / very good.
- 77% were influenced in their buying decision by the show.
- 94% plan to return next year.
No. of Visitors
- Total — 75,000
- Expocentre — 52,000
- Olympyisky — 23,000
Geography of Visitors
(Top 11 Cities)
Moscow — 45.6%
St.Petersburg — 2.8%
Nizhni Novgorod — 1.4%
Saratov — 1.2%
Kiev — 1.2%
Samara — 1.2%
Kazan — 1.1%
Rostov-na-Donu — 1.1%
Izhevsk — 1.1%
Ekaterinburg — 1.0%
Perm — 1.0%
Visitor Profile
| Wholesaler / Retailer |
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30% |
| Distributor / Dealer |
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16% |
| Architect / Project organization |
|
9% |
| Interior Designer |
|
12% |
| Developer / Contractor |
|
31% |
| Other |
|
2% |
Buying decision
- 40% final decision maker
- 25% influence decision
Status
- Owner / Director — 33%
- Manager — 31%
The Exhibitors
- 1100 companies
- 30,000 sqm net
- 30 countries
- National groups: Austria, Czech Republic, Finland, France, Germany, Poland, Slovenia & Spain
With the average contract volume at the stand reported between $50,000 and $100,000 some companies boasted half a million to a million dollar deals! 79% of companies established new business contacts; 62% sold products or services at the show. Exhibitor satisfaction was so high that 90% RE-BOOKED ON SITE!
Quotes of the Exhibitors
"Batimat Mosbuild is a great show and we have participated here several times. It is a perfect place to promote a new product. We believe that Russian customers are enthusiastic about the exhibition as they want to learn, explore and look for high quality products."
Yoav Grinberg, Marketing Manager
Polygal Plastics Industries Ltd. "This year Interiors Moscow exceeded our wildest expectations. There were a lot of visitors with real purchasing authority from all over Russia as well as other countries. We signed several contracts right at the stand during the show. We are very pleased with such a quick return."
Dimitri Kinarevski, President
Nobelton by Stern Keen Corporation
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