Show Report RBW 2003

Russia Building Week 2003, proved once again to be a huge success. The exhibition included more than 1200 exhibitors from 32 countries, a growth of 30% from last year. The niche events including, Build, Heat*Vent, Ceramica, Santechnika Interiors, Decotex, Flooring and Windows & Doors, once again ensured a specialised and targeted audience as well as general trade visitors. Over the four days more than 80,000 professionals visited the two venues from over 700 cities in the CIS and Baltics.

For nine consecutive years Russia Building Week has been recognised as the market leading event. As well as the specialised themes the exhibition featured the international Heat*Vent Forum on the design and construction of heating, ventilation, air conditioning and refrigeration. Also featured was the MosBuild Conference, a two day forum which focuses on current issues within the construction industry in Russia.

Official Opening

Russia Building Week 2003 was opened by:

• Head of the Board of Gostroi Russia, A.A. Glycharev
• Deputy President of the expert council for construcvtion, architecture and building and President of the Russian Architectural Society, N.M. Mishin
• General Director of Expocentr, V.L. Malkevich
• President of the Moscow Union of Architects and V.P. of the Russian Union of Architects, V.N. Logvinov
• President of Housing and City Development of Poland, B. Marek
• Advisor to ITE Group Plc, Sir Andrew Wood
• General Director ITE LLC, Roderick Ross Stobie

Official Support

• The State Committee for Construction, Architecture and Housing Policy
• Russia's Union of Architects

New in 2003

1st Dedicated Flooring Pavilion

To reflect the growth in the Russian market for flooring and that it is now one of the largest industries represented at Interiors Moscow; Pavilion 3 was this year entirely dedicated to flooring companies.

Trend Area

This year a dedicated Trends area was built as part of Decotex. The area was furnished by a select team of graduates from Details, the interior design school in Moscow. The area showed the amazing pace at which lifestyles and tastes are changing in Russia.

The Visitors

• 93% of visitors described RBW 2003 as good / very good.
• 81% were influenced in their buying decision by the show.
• 83% plan to return next year.

No. of Visitors

• Total — 117,000
• Expocentr — 100,000
• Olympisky — 17,000

Visitor Profile

Import / Export / Distributor / Dealer		30.8%
Wholesaler		23.5%
Retailer		20.7%
Architect / Project organization		15.8%
Manufacturer		23.9%
Other		16.8%

Buying Decision

• 35% — Final Decision maker
• 41% Influence the buying decision

Status

• 37% — Owner / Director
• 29% — Manager

Contracts set-up / signed at RBW 2003

$500,000 – $1,000,000		1.7%
$250,000 – $500,000		3.5%
$100,000 – $250,000		4.4%
$50,000 – $100,000		5.3%
$25,000 – $50,000		4.1%
0 – $25,000		11.4%

Quotes of the Exhibitors

"We participated at RBW 2003 because we already knew from experience how effective the show was in reaching the right people, dealers, installers, contractors and consultants. We have booked again for 2004."

Peter Crockford, Hunter Plastics Ltd.

"The biggest feature of this show for me was the attendance. Loads of visitors coming in every day, not only looking around but showing specific interest! We made our first cooperation agreement with one of the top retailers in the Moscow area. Besides, we had some important visitors from the regions, contacts that will probably materialize in 2004."

Eric De Naeyer, Devalis

"Russia Building Week is an important forum for Oras to show our novelties, to meet our customers and other interest groups and to get new contacts. In this respect this years exhibition fulfilled our expectations."

Marjo Kauppila, Oras Ltd.

"The event was successful for Ancora because we met all potential buyers and made many interesting contacts that may develop in the future. Many ceramic companies are rising in Russia and we feel this exhibition was a good chance for machinery builders like us."

Enrico Cantoni, Ancora S.p.A.

"Russia Building Week is one of the most important ways to meet with local and international construction companies, observe the competitors and to exhibit our products to the Russian consumers."

Levent Bozdogan, Silkar Madenclek San Tic. AS

"Our company Tecalex participated at Russia Building Week due to the great interest in the Russian market. The event allowed us to be in touch with the aluminium market and customer's demands."

Marta Masdevall, Tecalex

"Through the exhibition we can promote our products and Strengthen important international business contacts, we will definately attend the exhibition in 2004."

Ms. Cara Liu, Jinan Guangming Machine Co. Ltd.

"MosBuild is the most important exhibition of the area where meet new clients from the regions."

Enrico Pini, Ceramiche Keope

"We participate at Russia Building Week because we wanted to find new customers in Russia and we were very satisfied with the exhibition."

Giuliana Cacciari, Sant'Agostino Ceramica

"During the exhibition we had good results. There was an unexpected quantity of visitors, most of them new customers. We have had huge demand for our products."

Slava Kurinov, Director of the Commercial Department, C.O.K.

"I think Windows & Doors Moscow is the best exhibition in Russia. Many companies and many of our dealers throughout Russia come to this exhibition. For us it is perfect as it is at the start of the buying season. All the industry comes to this one exhibition, it is very busy and the organisation is very good."

Alexandr Khanin, President, DoorHan (Sponsors of the VIP Lounge)

"The Russian market is growing and we perceived from the quality and quantity of visitors that there is a lot more interest this year. Products from Europe are recognised on the Russian market for their quality, reliability and durability."

Alessandro Ferraris, Export Area Manager, Savio S.p.A.

"The Russia is a significant market for our company. We were very satisfied with the exhibition Windows & Doors. Compared to last year there were more visitors from the regions which is very important for us."

Kirill F. Treshchev, Director of Marketing and Sales, Assa Abloy