Show Report RBW 2004

Exhibitors

Russia Building Week attracts some of the biggest names in the industry worldwide. 36 countries were represented at the 2004 event.

Official national groups at the event included: Austria, China, Finland, Germany, Italy, Poland, Spain and the UK.

On-site rebookings reflected the huge interest in the market and the benefits of the event. 91% of space was sold on-site for the 2005 event (renamed MosBuild).

The main reasons for exhibiting also reflect the huge commercial opportunities in the Russian and CIS market with 88% stating that they were looking to make new business contacts. It is encouraging that 62% of exhibitors were using the event to launch new products into the market. This illustrates the strength of the show and one of the key benefits of exhibitions over other promotional opportunities available.

What are your main reasons for exhibiting at RBW 2004?

To make new business contacts		88%
To build brand image		66%
To support dealer (or other) relationships		63%
To launch new products and services		62%
To gather market information		44%
To sell products/services		41%
To monitor competitors		38%
No answer		2%

Exhibitors are used to seeing high numbers of quality visitors at Russia Building Week. In 2004, 93% rated visitor numbers as good or satisfactory. 95% rated the quality of visitors as good or satisfactory.

With high rebookings and high ratings for visitor number and quality, it is no surprise that on the whole, exhibitor satisfaction was high. 95% of exhibitors rated the event 'on the whole' as good or satisfactory.

Visitors

Russia Building Week attracted over 95,000 visitors over four days at two venues. Although Russian visitors are not yet used to registering to visit trade events, investment in new visitor registration systems paid dividends with a record number of attendees records were captured, allowing future event promotion to be even better targeted. Importantly, registering as many visitors as possible seems to be acting as a deterrent for casual visitors, and visitor quality is improving as a result.

Which exhibition are you interested in?

Interiors		45.0%
Build		40.2%
Heat*Vent		31.2%
Santechnika		30.5%
Flooring		30.1%
Ceramic & Stone		29.9%
Windows & Doors		28.1%
Metal in Construction		21.4%
Garden		19.6%
Glass		18.7%
Decotex		17.2%
Hardware		13.8%
No answer		9.3%

30% of visitors were from the building trade with a further 25.2% describing themselves as wholesalers and 24.1% retailers and 15% were import / export / distributors.

Professionals visit the event for a number of reasons. The dynamic nature of the industry in Russia means that the need to be kept informed about the latest products, services and technologies is vitally important.

What are your main reasons for visiting?

New technologies / products		40%
Develop new contacts		37%
Obtain market information		32%
To find new suppliers		18%
To maintain existing relationships		16%
No answer		2%

Visitors were very pleased with the range of products and services on display at Russia Building Week with 91% stating that the quality of goods on display were either very good or good. 89% thought that the number of exhibitors was very good or good.

Visitors were pleased with the organisation of the event, 91% describing it as very good or good and an impressive 81% said that yes, they would be visiting the next event and a further 13% stating that they would probably be visiting the event in 2005.

Quotes of the Exhibitors

"Finnish National Stand is important for companies, which have participated many times — it is easy for clients also find each other — it is image question — you see Finland logo / Pavilion — you find high quality products. For new companies it is easy way to participate and get information from companies which have experience in Russia Market."

Kirsti Sutinen, Finpro Marketing Ltd.

"It was the first time for SONIA to participate in RWB, and the experience was quite successful. There's nothing better to promote your brand than participating in such event — because of high attendance a lot of people gets to know your product, and there's always a lot of interesting contacts made during the show."

Ivan Rumiantsev, Sonia

"Selena's management team has a very high opinion of fair organisation. We were particularly pleased with high attendance, thanks to which we have made many new business contacts. We hope these new relations will boost our sales results". For Selena Russia Building Week is an excellent opportunity to make new business and strengthen relationships with existing trade partners. In addition, such meetings help to monitor and identify customers' expectations and collect feedback on Selena's products and operations."

Daniel Smoleс, General Director of the Russian subsidiary Selena-Tytan Ltd.

"The Russia Building Week is, at the moment, the best event for the building and decoration sector in the east Europe, former USSR countries included. It is a quite expensive fair but is a very good and necessary investment for a company who plan to enter the big Russian market. Your service and assistance in ITE is quick and very professional."

Maurizio Silvestri, Piceno Promozione

"We have been very satisfied with the edition 2004 of Russia Building Week. Very high has been the attendances in our booth, and we have got new client contacts. We will definitely join the Russia Building Week 2005, and we want to confirm in advance our space booth we have got this year."

Francesca De Simone, Ceramiche Refin

"Our activities during this fair edition focused on launching a group of new products on the Russian market, i.e. mounting adhesives under TYTAN brand and a broad selection of flooring adhesives and primers under ARTELIT brand. Customer feedback in relation to these new products which we received during the fair confirms that Selenaэs products address the requirements of the Russian market. TYTAN Rainbow Silicone proved very successful: this high quality sealant is available in 60 basic colours — a variety which had never been offered on the Russian market before — and was very well received by the customers, proving that once again Selena responded to their needs."

Tomasz Czumaj, Sales Director for Central and Eastern Europe and Central Asia Selena-Tytan Ltd.

"The show was excellent, with lots of good contacts on the business-to-business level. And the organisation was smooth, as indeed we've come to expect of ITE, in a country where nothing much else deserves such a label. This is the one show you can't miss here in Russia: Lots of highly interested buyers, from Moscow as well as from the rest of Russia and the CIS. And price is becoming less important in favour of good quality and service."

Piet Degreve, Soudal

"Windows and Doors exhibition brought a lot for us — it's a great start to explore the emerging market and to strengthen the company's image. Now the exhibition became more and more popular in China and I believe it will be more successful in the next year. Hereby I would like to appreciate the organizing team for their excellent effort."

Lilian, China National Building Group Co.