Exhibitor case study: Bonaiti Serrature, Italy


“MosBuild is a tool for promotion and to support our distributors”

Italian manufacturer of locks and handles for swing and sliding doors Bonaiti Serrature has a history stretching back to 1936.
 
The company services markets worldwide from Africa to the Far East, claiming there’s not a single country without a Bonaiti-branded door lock.
 
Having exhibited at MosBuild three years running, we caught up with them to find out more about why they exhibit and what they think of the show.
 

What are your main advantages as a company?

Bonaiti Serrature is one of the most important Italian companies in planning and producing locks for interior doors. Over the years, we’ve also specialised in handles, hinges, cylinders and other components – a full range of items to meet customers’ needs. Our history is based on the lock and this has marked the path of our evolution: from closing tool to safety element to finally becoming a furniture item.
 
Bonaiti’s products are therefore considered one of the excellences of ‘Made in Italy’ that has driven the country's development over time. We were the first company in the world to design and produce, for over 20 years, the magnetic lock. Today it’s proposed to customers in the widest and most specialised range, distinguishing itself for efficiency, quality, reliability and continuous innovation.
 

Why do you exhibit at MosBuild?

Russia represents a strategic market for Bonaiti Serrature and MosBuild is the reference show for the door world. Exhibiting at MosBuild gives continuity to a strategy started 3 years ago aimed at increasing our visibility and therefore the diffusion of our products to a wider clientele.
 
We largely sell our products through importers so the show is a moment of direct contact with the end user, who can address various distributors for purchases once they are interested in Bonaiti products. Therefore for us, MosBuild is a tool for promotion and to fundamentally support our distributors, and a determining factor for our growth.
 

What new products do you plan to present at MosBuild 2020?

We’ll present the new B-MAG magnetic devices, the new GF40 screwless striking plate, the new drag rods that will complete the easy kit range and the sliding door solutions and, lastly, the new access control range.
 

How did you find MosBuild 2019?

The success of the last edition was the acquisition of new customers and the great visibility of our company on the Russian market.
 

Have you already started preparing for MosBuild 2020?

Bonaiti Serrature is already beginning to prepare promotional material in Russian to facilitate understanding of the products that will be exhibited.
 
 

Join Bonaiti Serrature and other industry players at MosBuild 2020

Want to promote your products and meet the right people to grow your business on the Russian and CIS markets?
 
Exhibiting at MosBuild 2020 is your chance.

Meet over 77,300 industry professionals all looking for new products, materials and technologies, and interested in meeting their manufacturers and suppliers face-to-face.

Enquire today to find out more about your participation options.
 
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