Philippe Mougeot to talk at DIY-Forum


The Leroy Merlin Marketing Director will take part in the plenary discussion 'DIY chain rating: effective models of competition' on 2 April.

Joining Mr Mougeot in discussing the current state of the market will be Evgeny Movchan, General Director of Petrovich; Aleksandr Kurandin, General Director of Baucenter; Yury Ksenafontov, Commercial Director of Baucenter; and Maria Evnevitch, Board Member of Maxidom.

The DIY-Forum is one of the key events in MosBuild's business programme and will involve experts in the DIY market: representatives of retail chains, suppliers and manufacturers of building and renovation goods. This year, the DIY-Forum will be divided into four theme-based chapters and will last two days.

Talks by Philippe Mougeot from the biggest European retailer or DIY materials and products always attract immense interest from exhibition visitors.

Leroy Merlin's presence on the Russian market continues to grow year-on-year. According to INFOLine, Leroy Merlin's retail space increased 16.5% last year, and the sales volumes of the company's own brands rose 16%. Leroy Merlin develops its own brands, carries out a policy of low prices, and implements new formats of sales. Last year in St. Petersburg, for example, a dark store format was opened. Philippe Mougeot will talk about the company's strategy, share news and plans for the future.

Make sure you're there at this must-attend event on 2 April 2019 at MosBuild 2019. 

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