World-renowned ceramics company Villeroy & Boch has been manufacturing ceramic tableware and bathroom products since 1748
The company has been a key exhibitor at MosBuild for several years, making use of its networking opportunities and gaining access to the Russian market.
We spoke to Villeroy & Boch to learn more about the company’s goals and their experience exhibiting at MosBuild.
How many years have you been exhibiting at MosBuild?
Villeroy & Boch’s Bathroom & Wellness Division has been exhibiting at MosBuild for 4 years now, having started in 2016.
Tell us about your company, what are its main advantages over others?
Villeroy & Boch is a German manufacturer with over 270 years of history.
From a small family-owned enterprise, we’ve grown into an industrial giant on the global market producing ceramics, sanitary ware, bathroom furniture, tableware and kitchen accessories. As a partner in international business projects, Villeroy & Boch offers solutions for hotel bathrooms all over the world. Comfort, world-class quality standards, and the latest technology are at the core of what Villeroy & Boch stand for.
Why do you exhibit at MosBuild and what are your main goals for MosBuild 2020?
Firstly, MosBuild is an international business platform that allows us to not only find new contacts, but also share experience and expertise in the industry and maintain relationships with existing partners and customers.
What new products do you plan to present at MosBuild 2020?
We’ll be presenting Villeroy & Boch’s brand new 2019/20 collection at MosBuild 2020 next spring.
Who is your target audience, and have you met them at MosBuild?
Our target audience includes architects, designers, construction companies, developers and hoteliers. The show attracted more than 77,300 professional visitors and we certainly met our target groups on-site.
Have you measured the effectiveness of the past exhibition, if so, how?
The main indicators that we used were the number of visitors — 77,338 — and the number of contacts we got, which reached around 500 over the four days of the show.
Have you already started preparing for MosBuild 2020?
Yes, we have already begun preparations for the upcoming exhibition. We’re looking forward to meeting the industry at MosBuild 2020 from 30 March — 3 April at Crocus Expo, Moscow, Russia.
Join Villeroy & Boch and the building & interiors industry at MosBuild 2020.
Want to promote your products and meet the right people to grow your business on the Russian and CIS markets?
Exhibiting at MosBuild 2020 is your chance.
Meet over 77,300 industry professionals all looking for new products, materials and technologies, and interested in meeting their manufacturers and suppliers face-to-face.
Enquire today to find out more about your particiaption options.